What don't people get about AI, anyway?

Given the complexity of the technology and the audacity of its goals, artificial intelligence has long had its share of misconceptions and overblown claims. The huge amount of money and attention showered on this sector over the past year has only exacerbated this problem, sowing the field with confusion and uncertainty. In such an environment, it can be difficult to tell what is real and what is merely a shadow cast upon a cave wall. 

This is why, as part of our survey, we asked our experts about where people seem to go wrong when thinking about artificial intelligence and the most wild and crazy claims they've heard about the technology. What makes these AI thought leaders raise their eyebrows and cock their heads as they recognize something as beyond the range of reasonable discourse? 

Many looked askance at the doomsday arguments that AI represents an existential threat to the accounting profession, saying that a computer cannot replicate human initiative, judgment, empathy or ethics–in this view, while AI will almost certainly become part of the standard accounting toolset, it will not, itself, replace accountants any more than a pocket calculator. 

Jeremy Sulzmann, vice president of Intuit QuickBooks's partners segment, noted that accounting remains a relationship-based business, and computers cannot replace the deep connection and understanding trusted professionals have with their clients. Abigail Zhang, a University of Texas accounting professor who specializes in AI matters, added too that new technology won't replace accountants and, indeed, will likely create entirely tasks for professionals that replace the ones automated away. 

Others took aim at the more utopian claims made by AI boosters, such as it eventually leading to a cascade of iterative improvements that eventually lead human civilization into an entirely new era. Danielle Cheek, vice president of strategy and industry relations with MindBridge AI, talked about those who say that AI will cure all diseases and lead us to immortality, among other things. Meanwhile, Jason Staats, founder of Realize, expressed skepticism towards those who compared the development of AI to the invention of fire. And Samantha Bowling, managing partner at GWCPA, mentioned the idea that AI will replace humans and have machines take over the world. 

In this edition of our multi-part series, we examine how AI thought leaders respond to two questions: "What is the biggest misconception today regarding AI and accounting?" and "What is the most overblown claim about AI in accounting you've ever heard?"

Samantha Bowling

Managing partner, GWCPA
Bowling-Samantha-Garbelman Winslow
Bonnie Johnson
What is the biggest misconception today regarding AI and accounting?

The biggest misconception is that AI will replace accountants and auditors.  It will not replace us but elevate us to the higher level of thinking and service. Basically, it takes away the mundane repetitive tasks that we never really wanted to do in the first place.

What is the most overblown claim about AI in accounting you've ever heard?

AI will replace humans and machines will rule the world.

Wes Bricker

Vice chair, PwC
SEC chief accountant Wesley Bricker
Cohn, Michael
What is the biggest misconception today regarding AI and accounting?

It may be believed that AI will transform the accounting profession and replace practitioners. But accounting is not simply about knowledge recall—judgment plays an incredibly important role. The role of accountants and CPAs has never been more relevant or important in today's society and business world. We're able to use the best of AI and technology to enable us to focus on critical skills, areas of judgment, emotional intelligence, skepticism and experience. The value accountants bring cannot be replaced by AI.

What is the most overblown claim about AI in accounting you've ever heard?

The idea that AI will replace accountants by automating jobs and everyday tasks. Swaths of tasks won't go away, but AI will transform how we execute them.

The requirements for a standardized auditor offering is specific about each of the elements that go into supporting an audit report—risk assessment, gathering evidence, summarizing and communicating. Each of these will continue to be required. The question is how you will use AI and technology to execute and continue to increase the flow of information across an audit team, the confidence that we're reaching well-supported conclusions, and the impact of what we're communicating to the audit committee, board or stakeholders in an audit report.

Jin Chang

CEO, Fieldguide
Jin Chang
Larry Zhou
What is the biggest misconception today regarding AI and accounting? 

The biggest misconception about AI and the accounting industry is that it will make human accountants obsolete. AI cannot replace human judgment, and it cannot learn interpersonal skills, which means it will never replace human consultants as trusted advisors. As ChatGPT so eloquently put it in a January issue of Accounting Today, "In the accounting profession, there are concerns that AI will take over jobs and make human accountants obsolete. However, this fear is largely unfounded and based on misconceptions about the capabilities and intentions of AI…While AI can process vast amounts of data at a rapid pace, it is not capable of the critical thinking and decision-making that human accountants are trained to do." AI isn't replacing humans. It's taking on the parts of accounting work that CPAs do not want to do, and as a result, reimagining the CPA profession to be more strategic, consultative, rewarding, and fun. AI is making it cool to become a CPA. 

What is the most overblown claim about AI in accounting you've ever heard?

After the belief that AI will make human accountants obsolete, the most overblown claim about AI in accounting is the notion that accountants will blindly trust its outputs without verifying the data or checking the final results. In fact, some firms have banned ChatGPT explicitly for this reason. However, firms that have adopted AI purpose-built for the CPA profession employ the same approach to validating AI results as they do to overseeing junior staff members. While AI can get the work 60% - 80% completed, there's always a need for a senior staff member to review it and ensure the final product surpasses client expectations. The distinction lies in the fact that a firm can teach AI a concept, such as testing and control procedures, one time, and the AI will retain that information and apply it consistently. In contrast, training new staff members is an annual necessity.

Danielle Cheek

Vice president of strategy and industry relations, MindBridge AI
Cheek-Danielle-PKFTexas.jpg
What is the biggest misconception today regarding AI and accounting?
 
Currently, the term "AI" is often equated with large language models (LLM) that power products like ChatGPT. LLMs like GPT4 are trained on vast amounts of information. They show lots of promise and are great at accelerating tasks involving human language. One thing these models are poorly suited to is detecting anomalies or outliners, particularly new or emerging patterns in lots of financial data. If you ask ChatGPT for example about anything that occurred after its training completed it has nothing to offer. Without the examples it was trained on it can't help. So, finding or detecting new and unusual circumstances is not its forte. 

On the other hand, if you are looking to improve risk assessment or automate aspects of detective controls monitoring and testing across hundreds of millions of financial transactions using anomaly detection, then you will need to use a model like ensemble AI across full populations which is used in our platform, MindBridge AI.

What is the most overblown claim about AI in accounting you've ever heard? (no need to name names or anything)
 
I participated in a thought-provoking session filled with claims about AI curing all diseases and leading humanity towards effective immortality in a utopian society, free from all ailments. The discussion evolved to the idea that the concept of work would undergo such a drastic change that traditional notions of employment would no longer exist, leaving us to ponder how people would earn a living. This perspective was incredibly interesting and made for a stimulating thought exercise.

However, the technologies that enable us still need oversight and we cannot remove things as imperative as audit or financial controls. There needs to be protection against mistakes and the misuse of technology.

Therefore, I advocate for a more practical perspective, emphasizing a 'human-in-the-loop' approach, where AI not only empowers humans but also works in tandem with them to enhance various aspects of the human experience.

Ellen Choi

COO, Aiwyn
Ellen Choi
What is the biggest misconception today regarding AI and accounting?

One of the biggest misconceptions about AI in accounting today is the belief that implementing AI demands substantial organizational, technological, and behavioral change. In reality, AI is rapidly being integrated behind the scenes in many accounting tools, making it easier to activate and benefit from AI than generally perceived. Therefore, the focus for accountants should be to understand and leverage the AI components within existing applications. This means the effort required to harness AI is often less about technical implementation and more about education and awareness. 

By understanding the AI functionalities already at their disposal, accountants can enhance their workflows without the need for a drastic, rip-and-replace style change. This approach also allows for a smoother, more gradual adoption of AI that results in greater employee satisfaction.

Generative AI is a new, disruptive technology but applying it to work for significant improvements does not have to be disruptive.

What is the most overblown claim about AI in accounting you've ever heard?

A common saying in our profession is "AI will not replace accountants, but accountants using AI will replace accountants." I believe that the continuum is even more extreme, and that it should be "...trusted advisors using AI will replace accountants." The truth of the matter is that the compliance, transactional parts of the accountant's job will all be taken over by AI. Any accountant whose work is primarily of this nature will be replaced by AI, regardless of whether she uses AI or not.

The only path forward for accountants is to truly become the trusted advisor, because human judgment and ability to nimbly think through unexpected variables is a skill that is uniquely human today (until AGI comes to fruition, that is).

Avani Desai

CEO, Schellman
Desai-Avani-Schellman
What is the biggest misconception today regarding AI and accounting?  

There's a popular, yet misguided, belief out there that AI will replace human accountants. In reality, AI is a tool that streamlines tasks, freeing up accountants to focus on higher-value activities and strategic decision-making, which makes them more valuable than ever. 

What is the most overblown claim about AI in accounting you've ever heard? (no need to name names or anything) 

Again, it's the idea that it can completely replace accountants, rendering them obsolete. 

Pascal Finette

Co-Founder and CEO, Be Radical
Pascal Finette
What is the biggest misconception today regarding AI and accounting?

The belief that AI delivers perfect precision and infallibility in accounting is a significant misconception. It's a powerful tool but it does not replace the nuanced judgement of a human professional.

What is the most overblown claim about AI in accounting you've ever heard?

Claims that AI can autonomously manage and reconcile all aspects of accounting neglect the complexity and regulatory nuances that require human oversight.

Paul Goodhew, Richard Jackson

Global assurance innovation and emerging technology leader
Global AI assurance leader
Ernst and Young
Paul Goodhew, EY Global Assurance Innovation & Emerging Technology Leader
Richard Jackson, EY Global Artificial Intelligence Assurance Leader
What is the biggest misconception today regarding AI and accounting? 
As AI technology transforms other industries, it also has transformative potential for the future of the accounting profession. A notable misconception, however, is that AI will fully displace accountants. There is a notable gap in understanding the complex nature of accounting and audit processes, as well as the expertise and human judgement required to make accounting decisions. The need for professional skepticism and human judgement will be amplified moving forward given the potential impacts of AI as the technologies allows accountants to automate the routine and focus more on the judgements and interpretation. 

What is the most overblown claim about AI in accounting you've ever heard? (no need to name names or anything) 

There are many overstated claims at a time of great interest and curiosity around AI. However there remains confusion over the nature of AI. This extends to the regular misidentification of AI and how extensively it is embedded in many apps and software. Frequently, what is considered as 'AI' may not be so. This comes back to the definition of AI, which itself has become an increasingly fungible term. While it may seem advantageous to label a tool or app as AI for its marketing benefit, doing so could backfire down the line as stakeholders, including regulators, consider whether policies and standards should be developed across broad sections of the technology and its usage, or whether a more targeted and nuanced approach is more appropriate.

Chris Griffin

Managing partner, transformation and technology,
Deloitte and Touche LLP
Chris Griffin Deloitte
What is the biggest misconception today regarding AI and accounting? 

The belief that AI will replace accountants. Existing roles will likely evolve; AI may automate some traditional accounting transactional work and new ways of working will emerge. Professionals can leverage AI to enhance productivity, liberating them to focus more time on applying professional objectivity, skepticism, and evaluating bias. 

For example, the "art of asking questions"—or prompt engineering—is rapidly becoming a desired skill. Finance professionals could use their deep domain knowledge to tune large language models (LLMs) to help validate AI outputs. 

There will be skeptics, but the promise of AI is real, and CFOs can lead the way.

What is the most overblown claim about AI in accounting you've ever heard? (no need to name names or anything) 

Please see response to [previous] question.

Aaron Harris

CTO, Sage
Aaron Harris
What is the biggest misconception today regarding AI and accounting? 

The biggest misconception regarding AI and accounting is that it requires re-training or organizations to hire engineers. If technology providers do their jobs well, AI is designed and integrated into products in non-obtrusive ways. Another misconception is that people fear that their work will no longer be needed. There are a couple important truths here. First, you don't encounter many accounting teams able to devote the time and resources to strategic work and there's a large, growing labor shortage in accounting. AI can fill in this gap and free up resources. Second, it doesn't matter how much you automate, humans will always be accountable for outcomes. As we like to say, AI won't be signing audit reports. 

What is the most overblown claim about AI in accounting you've ever heard? (no need to name names or anything) 

Occasionally you may see claims of 100% accuracy. That should raise flags. The only way to achieve 100% accuracy is to supplement AI with humans. Human assisted solutions are acceptable as long as the provider is transparent, and the customer is willing to pay a premium to cover the additional cost of a human work force sitting behind the curtain.

Wesley Hartman

Founder, Automata Practice Development 
Wes Hartman 2
SONIA ALVARADO
What is the biggest misconception today regarding AI and accounting? 

With AI and Accounting, the notion that it is coming for the jobs of accountants. However, I think that accountants are getting past that notion quickly. One common theme right now in the industry is that there are not enough accountants and CPAs to do the work that continues to grow. Many accountants I talk to are thinking about how AI can help them have reduce the workload across their business.

What is the most overblown claim about AI in accounting you've ever heard? (no need to name names or anything) 

I think some of the predictive aspects that people are claiming. I think humans are too unpredictable. I have heard that AI will help people make predictions about what product will be purchased or how people will act, but I think that human unpredictability will always throw off an AI. While there might be some larger patterns that can be inferred, it can be thrown off by a new variable. Look at gambling: the house has done the math and while a single spin of the wheels on a slot will pay out, the long odds are in the house's favor. Throw in a global pandemic and suddenly, the house is lost across the board. While it is important to use data to try to predict what is coming next, I would always caution against falling into a trap of "the AI said it was going to happen".

Kacee Johnson

Vice president of strategy and innovation, CPA.com
Johnson-Kacee-CPAcom NEW 2022
What is the biggest misconception today regarding AI and accounting?

That AI is going to take all of the accounting jobs.

What is the most overblown claim about AI in accounting you've ever heard?

That AI would solve all the world's problems

Thomas Mackenzie

Audit U.S. and Global CTO, KPMG
Thomas MacKenzie
What is the biggest misconception today regarding AI and accounting? 

I think a big misconception is that accounting and auditing is going to stay basically the same with some level of AI woven in. Instead, we will think about long-standing accounting and financial reporting practices differently. Today, existing technology is allowing us to move away from sampling, but AI and cloud will accelerate not only the volume of data we assess but how we process it, how frequently we analyze it, and how deep our analysis goes. We may begin developing different views on what reasonable assurance could look like. 

Moreover, it will free us up to focus on emerging topics like sustainability reporting and how non-financial data should be considered in assessing a company's financial performance.

What is the most overblown claim about AI in accounting you've ever heard? (no need to name names or anything) 

The most overblown claim about AI in accounting is that other than for efficiency purposes, there's really no compelling application for AI.  The thinking often is that since accounting has existed for hundreds of years without AI, other than doing accounting faster and better, what's it really good for?  

AI will make accounting a much more attractive, data-driven career for curious professionals looking to understand how companies operate. It will be able to provide much more comprehensive and frequent views of company performance, making accounting a more ongoing activity that can help inform business strategy. In this way, it will become more important and involved in discussions about strategy and business performance.

Blake Oliver

CEO, Earmark
Oliver-Blake-FloQast
What is the biggest misconception today regarding AI and accounting?

The most significant misconception is that AI will soon replace accountants. The fact is, we already don't have enough accountants. AI will help us keep up with demand for our services. 

But that's not to say that some accounting jobs won't disappear. A million bookkeeping jobs disappeared after the widespread adoption of the electronic spreadsheet. However, many more accounting and financial analysis jobs were created. The same thing will happen with AI. The job title might differ, but accountants will have plenty of opportunities if we learn and adapt.

What is the most overblown claim about AI in accounting you've ever heard? (no need to name names or anything)

Browse through X (formerly Twitter), and you'll find tech founders who claim that AI will completely automate tax and accounting in the near future. This view completely overlooks the essential human elements of strategic decision-making, ethical considerations, and client relationships.

Adam Orentlicher

Senior vice president and chief technology officer, Wolters Kluwer, Tax & Accounting North America.
AdamOrentlicher.jfif
What is the biggest misconception today regarding AI and accounting? 

The biggest misconception regarding AI and accounting is that the tax advisor or auditor will be 100% replaced by a machine. My opinion is AI-based systems augment human intelligence, making us better. Examples: 
  1. Providing a partner intelligence on benchmarked billing rates for a given type of return in a specific geographic location
  2. Providing advisor recommendations, while preparing a tax return, on documents a client inadvertently did not submit that are necessary to complete the return
  3. Providing advisor insights while preparing a tax return, on potential optimizations to make based on recent tax guidance changes
  4. Enabling an advisor to avoid manually typing documents into a tax return by scanning and autoflowing them into a return – with near 100% accuracy – with a user interface to adjust/correct for potential errors in-context 
  5. Enabling a partner or advisor to get information within a tax & accounting system – aided by a copilot – and then directed to the section of the return and the guidance source where applicable
All of these examples where AI could be used to augment the human – the professional.  They are intended to make them more efficient, effective at what they do – not replace them.  The human will need to verify the information that the AI is delivering – as there are inherent risks of unreliable output, ethical, and, most importantly, liability considerations. 

What is the most overblown claim about AI in accounting you've ever heard?

The most overblown claim I've heard is that AI will eliminate the need for accountants and auditors. The professional judgement of these authorities will be of necessity long term.

Enrico Palmerino

CEO, Botkeeper
Botkeeper founder and CEO Enrico Palmerino
Botkeeper
What is the biggest misconception today regarding AI and accounting?

The biggest misconception today is a lack of understanding of what AI is capable of doing.  People are just beginning to understand how powerful AI is, its use cases, and to what extent it can be used and relied upon.

What is the most overblown claim about AI in accounting you've ever heard? (no need to name names or anything)

That AI is going to replace the need for accountants.  It's going to automate a lot of what accountants do today and the role of the accountant will change but I don't see the accountant ever being replaced.

Hitendra Patil

President, global F&A outsourcing services, Datamatics Business Solutions Ltd.
Hitendra-Patil-AccountantsWorld
What is the biggest misconception today regarding AI and accounting? 

AI will take away accounting jobs, and accountants are among the occupations most exposed to AI. 

This perception must be correctly rephrased as "AI will redefine what work human accountants (should) do as AI helps increasingly crunch large volumes of data intelligently." 

What is the most overblown claim about AI in accounting you've ever heard? (no need to name names or anything) 

AI will replace almost all of the work accountants do, and hence it will replace accountants.

Jason Staats

Founder, Realize
Jason Staats of Realize
What is the biggest misconception today regarding AI and accounting? 

That it's fundamentally insecure, and limited by its ability to be factual. While ChatGPT was generative AI's iPhone moment, it has also served to solidify some misnomers about the ways large language models can be applied to everyday problems.

What is the most overblown claim about AI in accounting you've ever heard?

Smart people have compared it to the discovery of fire. It feels early for that.

Vsu Subramanian

Senior vice president of engineering and head of AI, Avalara
Vsu Subramanian.jpg
What is the biggest misconception today regarding AI and accounting?

The biggest misconception about AI in the accounting profession is that it will replace professionals. AI can augment professionals' capacity to provide services to clients more efficiently and, in some cases, better.

What is the most overblown claim about AI in accounting you've ever heard?

That AI will replace accountants.

Jeremy Sulzmann

Vice president, Intuit QuickBooks partners segment 
Jeremy Sulzmann Intuit
What is the biggest misconception today regarding AI and accounting?

The biggest misconception about AI and accounting is that it will replace bookkeepers, and accounting and tax professionals. Our plan is for AI to empower our customers to be more efficient and to deliver insightful, informed recommendations that give them confidence. At the same time, we believe AI will complement accounting professionals, freeing up their time so they can focus on higher-value tasks and advisory services that power their prosperity and the prosperity of their clients. 

What is the most overblown claim about AI in accounting you've ever heard?

As previously mentioned, the most overblown claim is that AI will replace the accounting and bookkeeping professions. AI is not a replacement for the experts who build relationships with their clients, work alongside them on an ongoing basis, and create a deep understanding of their business, priorities, and future vision. Instead, AI can work in unison with human experts across the QuickBooks ecosystem to drive business growth and prosperity.

Shane Westra

Chief product officer, Canopy
Shane Westra canopy
What is the biggest misconception today regarding AI and accounting?

One significant misconception about AI in the field of accounting is that it will completely replace human accountants. While AI can automate routine tasks, analyze large sets of data, and improve efficiency, it lacks the ability to fully replicate the nuanced judgment and expertise of experienced accountants. AI in accounting serves more as a supportive tool, enhancing the capabilities of human professionals rather than replacing them. The human element in interpreting complex financial scenarios, ethical decision-making, and personal client interactions remains crucial, and these aspects are beyond the current scope of AI's capabilities. This misconception often leads to an overestimation of AI's impact in replacing human jobs in the sector, rather than viewing it as a complementary tool that augments human skills.

What is the most overblown claim about AI in accounting you've ever heard?

The most overblown claim that we've heard is that AI will completely automate all tax return processes within the next 12 months. While automating 1040s will likely happen at some point using AI, we do not believe anybody would trust this nascent technology to complete returns without human intervention within the next year. Additionally, there are very complex scenarios that may not be handled by AI for many years to come.

Abigail Zhang

Professor, University of Texas, San Antonio
Abigal Zhang
What is the biggest misconception today regarding AI and accounting? 

AI is already being used in many aspects of accounting and financial reporting - although a recent survey by KPMG shows that 65% of the respondents are using AI in financial reporting,  we cannot take it at face value because the respondents are probably the larger and more successful firms that are willing to respond and it also depends on what they define as AI. My research that uses 2014-2018 early AI adopters shows that most AI adoptions are in business operation (e.g., forecasting inventories or supply chain movement), not directly in financial reporting (e.g., putting together a financial statement). However, using AI in business operations is shown to improve the accuracy of data (mostly estimates) that flows into financial reports. Nevertheless, I believe more and more firms will adopt AI in the financial reporting process and we will see a boom in the next few years. 

What is the most overblown claim about AI in accounting you've ever heard?

We don't need accountants anymore. We still need accountants. It is true that many of the mundane parts of accountants' jobs will be automated by AI. But this means that accountants can then work on more value-added tasks. The new technologies will unleash new ways of how we measure and evaluate business (e.g., use ML to better predict bad debt expense or to forecast demand), or even create new financial reporting frameworks. These will only create more but different types of work to do for accountants. 
MORE FROM ACCOUNTING TODAY