[IMGCAP(1)]You’re an exceptional accounting firm. You deliver high-quality service, operate efficiently and keep information up-to-date and scrupulously accurate. And yet in spite of the immense value you bring to your customers, the increasingly competitive market in which you operate is making it harder than ever to differentiate your services.

As a knowledge-based business, there aren’t many metrics that firms can use to set themselves apart. That’s why investing in the client experience has become such a key differentiator for today’s accounting firms.

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