[IMGCAP(1)]Accounting firms operate in a highly competitive market. If your firm only offers commoditized services like tax preparation, payroll and bookkeeping, you will win and lose customers due to price competition. The good news is that you are in a unique position to offer value-added advisory services. 

According to recent USA Today/Gallup polls, accountants are considered the most trusted business professional. That high level of trust enables you to move beyond traditional accounting services and position yourself as a trusted advisor. Offering quality advisory services will ensure the long-term success of your clients.

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