I recently experienced the most "differentiating" firm retreat (I prefer to call it a firm summit). It occurred in May at the Mandalay Bay Resort in Las Vegas. I know what most of you are thinking ... the partners must have had a great time.

You are right: They did, but not for the reasons you are thinking. Most of you have points of reference and visions that are totally outdated when it comes to conducting a firm summit (look forward, not to the past). Let me tell you the more important differentiating factors.

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