Think you're savvy about what interests, bores or annoys media outlets you're wooing for positive coverage of your firm or clients? Here's a list of 10 mistakes firms often make when trying to woo the press.

How you and your firm are viewed by clients and prospects can be greatly affected by the media coverage you receive. Choose your words with care -- they could come back to haunt you. Remember, everything you say is on the record and will be stored in Lexis-Nexis for eternity.

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