How many of you have attended a session at a professional conference and experienced the following?

The room is completely filled, with people standing in the back. The good-looking speaker is a nationally known consultant who wrote a best-selling book interpreting what a new trend means. This guru quickly tells you seven different stories all proving his or her hypothesis as many members of the audience nod in agreement. Statistics are given along the way, particularly from surveys. And there always are quotes from ancient philosophers and other consultants much better known then the speaker.

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