What do your clients really want? Conventional wisdom gives some obvious answers, and they are not news.Clients want help in growing their businesses and solving their business problems. They want a relationship that gives them comfort, and the feeling that their professionals really care. They want to know that their professionals are the most skillful available.
Add to this the traditional concepts of client service. Be concerned. Be courteous and helpful. Serve with a cheerful and willing staff. Answer phones courteously, and return calls promptly. Be responsive and deliver services in a timely manner. These concepts are in the service inventory of every accounting firm, and as old-fashioned as they may sound, they are still applicable.
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