The Association of Accounting Marketing has published a booklet, "Best Practices: Accounting Marketing and Practice Developed," published in partnership with Lockhart Industries.
Distributed at AAM's Summit 2006, held June 14-16 in Denver, the booklet features tips from Neil Fauerbach, director of business development and marketing at Madison, Wis.-based Smith & Gesteland. Fauerbach said that some of his firm's best information about service is obtained through in-depth client interviews.
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