Korean pop sensation Psy has been shattering YouTube records with his infectious “Gangnam Style” music video, which could offer some lessons for accountants whose outreach efforts often go overlooked.

Psy, whose real name is Park Jae-sang, managed to create the most-liked video of all time on YouTube recently. His video reportedly reached 100 million views within just 52 days after being posted on YouTube and is now over 350 million and counting. Part of the reason for the high number of clicks could be that Internet users wanted to learn the amusing “horse dance” choreography in which Psy pretends to be riding a horse and spinning a lasso, while wearing some sharp-looking suits. His motto “dress classy, dance cheesy” has gained devotees worldwide.

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