Cloud financial and ERP product maker Acumatica has signed an exclusive, multi-million dollar OEM deal with MYOB to enable the Australia-based accounting software maker to localize and distribute Acumatica’s cloud ERP platform to midsized customers.

The partnership was formally announced during the Acumatica 2013 Partner Summit at the Lansdowne Resort in Leesburg, Va.

The move is part of Acumatica’s strategy to expand the company’s product line via exclusive relationships with partners in various channels including ISVs, VARs, hosting providers, and OEMs. 

“MYOB has deservedly earned the respect of an enormous client base. At Acumatica, we are eager to leverage our extensive cloud business application platform to help ensure MYOB’s mid-sized clients will quickly enjoy the superior adaptability and scope of a Web-based ERP solution,” said Acumatica chief executive Yury Larichev. “While VARs, ISVs and hosting providers still account for the bulk of Acumatica’s valued partner network, our company will continue to pursue large-scale OEM deals, such as the one announced today. This is especially so in areas of the world where it will permit our products to become established quickly among a large customer base, helping the Acumatica ERP solution become the cloud ERP world standard.”

The Acumatica-MYOB partnership is the second of its kind for Acumatica. In 2011, the company reached an agreement with Oslo, Norway-based Visma, the Scandinavian region’s largest software vendor, with about 340,000 customers in the Nordic countries as well as The Netherlands.

As with Visma, MYOB receives exclusive rights to market the Acumatica platform under the company’s own brand name in Australia and New Zealand.

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