Acumatica partners with BDO to go big internationally
Acumatica, the fast-growing provider of analytics and cloud enterprise resource planning software, has partnered with BDO USA, whose global presence now reaches 152 countries.
The partnership goes beyond typical value-added resellers, with BDO providing the advisory and consultation piece, while leveraging Acumatica’s more than 350 resellers to implement the software when needed.
The Acumatica and BDO initiative was created to meet the needs of an underserved segment of the midsized enterprise marketplace: customers with exceptionally complex needs, large national or international requirements, and companies that value independence in their ERP selection or implementation process. Shared clients of Acumatica and BDO will also have a relationship with an Acumatica Certified Partner from its international network of experienced resellers.
According to Acumatica CEO Jon Roskill, the company has now reached a point where its customers are at the “sweet spot” of between $100 million and $500 million in revenue, similar to the clients BDO serves.
As an Acumatica service partner, BDO will help clients identify and evaluate the right business management solutions and provide end-to-end support for particularly complex or international implementations, including systems, processes and people integration.
“Acumatica’s intenrational capabilities are uneven,” Roskill told Accounting Today. “In some regions we have extremely good coverage, like in Western Europe and Southeast Asia. But in other countries, we have very little. As Acumatica has scaled up, we’re starting to see companies with international operations. BDO can bring it all together and basically be our single point of large international deployment of Acumatica technologies.”
“BDO is really coming to the table in this partnership as a service partner to augment the right choice for our clients, or enable complex migration to the Acumatica platform if that’s the right choice for the client,” added Eskander Yavar, national practice leader of Management Advisory Services, and Manufacturing & Development Industry group leader at BDO. “We’ll be working alongside Acumatica resellers to make sure larger more complex engagements at international companies are done successfully. Those three parties together will ensure higher success.”
The partnership between Acumatica and BDO has been in development for about a year. Both organizations stressed they are customer centric in their approach, with Roskill pointing out that unlike competitors, who have large sales departments, 75 percent of Acumatica’s staff are engineers and research and development personnel. This has been enabled by the strong network of resellers it has fostered over the years.
“From BDO’s perspective, we don’t encourage clients to just reimplement what they’ve done today, in the cloud,” Yavar explained. “We encourage them to take time to step back and look at their overall business processes. It’s about moving your business into this digital era, taking advantage of this digital opportunity.”