Cloud-based corporate performance management and business intelligence software provider Adaptive Planning has named David Pefley as its new chief financial officer, charged with leading the finance, HR and administration teams and aiding company growth. 

Pefley joins at the end of a year that saw Adaptive Planning garner $22 million in new venture financing, growth to 1,500 customers and 300 global partners, a 90-percent increase in new software bookings and the acquisition of cloud data visualization product maker myDials.

He most recently served as a CFO consultant to a number of technology companies and held CFO, controller and finance planning positions at National Semiconductor, Yield Dynamics, Virtutech (acquired by Intel), and Daisy Systems.

“I am excited about the opportunity “As a long time CFO and finance professional, I can truly appreciate the challenges and pains of traditional processes that Adaptive Planning overcomes,” said Pefley. “I understand why Adaptive Planning is the number one choice for CFOs in 65 countries around the world.  The company’s exceptional growth and passionate customers reflect its success in helping finance and business leaders achieve improvements in speed, accuracy, costs, productivity, decision making, and collaboration, all with no IT required.” 

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