[IMGCAP(1)]In the modern marketplace and competitive landscape, one of the most common questions, complaints and areas of focus for management is the concept of adding value.

Generating more resources than are consumed by operations, by definition, is either the stated goal, or a necessity, for any enterprise. Even not-for-profit organizations providing charitable care, or other socially oriented organizations, must track changes in net assets, as well as the effect that these changes have on the ability of the organization to continue providing services. It is against this framework, and faced with competition from advances in technology, from other accountants and non-accounting firms, that the following question must be asked. How, exactly, can accounting professionals add value and help the business achieve stated goals and objectives?

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