ADP Employer Services kicked off a promotional campaign aimed at helping educate workers on how to maximize their paychecks.
The campaign by the payroll processor focuses on encouraging employees, particularly younger workers, to evaluate the range of payroll deductions and pre-tax savings options offered by employers. ADP created the promotional campaign in partnership with the American Payroll Association for what they call National Payroll Week. They are promoting the effort with an online video "webisode" and two radio announcements.
The campaign touts the advantages of pre-tax deductions for transportation reimbursement incentive programs, flexible spending accounts and 401(k) plans. It also encourages workers to set up direct deposit for different types of accounts, such as for current expenses, long-term savings and vacation plans.
ADP and the American Payroll Association are offering information on their Web sites about managing paychecks, along with online calculators for tax planning, college saving and retirement planning.
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