AFWA opens 2019 Accounting MOVE Project Survey

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The Accounting and Financial Women's Alliance has opened its 2019 Accounting MOVE Project Survey. The annual poll, asking public accounting firms to submit data on female representation and leadership in their businesses, will focus this year on the topic of "the perceptions and misperceptions that women and firms have about how and why women pursue partnership and other senior leadership positions," per a release.

This year's report will also highlight the methods that women, their advocates, and firm leaders can employ to ensure the future success of female CPAs. The Accounting MOVE Project is supported by founding sponsor Moss Adams, national sponsor CohnReznick, and participating firms.

“As we interview women every year for the Accounting MOVE Project, we hear often that women choose not to pursue promotions," stated Joanne Cleaver, president of Wilson-Taylor Associates, the content strategy firm behind the MOVE Project. "In the 2019 report, the MOVE team will clarify how and why women on opt in and out of the partnership pipeline, and how firm leaders can adapt their talent development programs accordingly."

“Our industry needs talented leaders…women and men. It’s a business imperative," said Jennifer Wyne, executive director of human resources at Moss Adams, in a statement. "However, the industry loses a disproportionate number of talented women with the potential to be successful partners and leaders. What we learn in this report will help us better understand their experience and influence critical turning points in their career. It’s critical women know we believe in them, will invest in them, and be their advocate."

An executive summary of the 2019 MOVE Project will be published in the May 2019 issue of Public Accounting Report, with a full report available online via the Accounting & Financial Women’s Alliance. The MOVE Project will also publish a 2019 list of the best public accounting firms for women and top equity leadership firms.

“Women invest in accounting careers with the expectation of reaping a return over a lifetime career,” stated Cindy Stanley, executive director for the Accounting & Financial Women’s Alliance. “The 2019 Accounting MOVE Project will outline fresh ways that women can achieve their goals even as they lead innovation and growth at their firms.”

Firms of all sizes are asked to register by Dec. 19, 2018, with surveys to be completed by Feb. 21, 2019. To register, head to Wilson-Taylor Associates' site here.

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