Scottsdale (May 26, 2004) -- As part of its efforts to improve financial literacy, the American Institute of CPAs has teamed with the National Endowment for Financial Education and The Advertising Council to produce a national financial literacy campaign targeted towards women, AICPA leaders announced at the Spring meeting of the AICPA Council, here.
The Ad Council, the nation's largest provider of public service advertisements, created the widely known "This is your brain on drugs" PSA.
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