Scottsdale (May 26, 2004) -- As part of its efforts to improve financial literacy, the American Institute of CPAs has teamed with the National Endowment for Financial Education and The Advertising Council to produce a national financial literacy campaign targeted towards women, AICPA leaders announced at the Spring meeting of the AICPA Council, here.


The Ad Council, the nation's largest provider of public service advertisements, created the widely known "This is your brain on drugs" PSA.


The initiative will cost about $1.7 million over a three-year period. The campaign will be part of a broader financial literacy program to be launched beginning in 2005 with a campaign sponsored by the NEFE and the Advertising Council directed at the general adult market.


The PSA is part of the institute's broad-based "360 Degrees of Financial Literacy" education program launched last week. It also builds on the AICPA's previous financial education efforts aimed at women, such as Women's Financial Health Week, co-sponsored with Money Magazine.


The AICPA has previously partnered with the NEFE on other initiatives, including a national pro bono financial planning effort and a financial recovery guide for disaster victims.


-- Melissa Klein Aguilar

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