The American Institute of CPAs received 24 marketing awards, mostly for its "Feed the Pig" campaign aimed at encouraging Americans to prepare better for long-term financial security.
The awards came from the Association of Marketing and Communications Professionals, and included 15 MarCom Awards and nine Hermes Creative Awards. The "Feed the Pig" campaign, produced with the Ad Council, is a public service program targeted at Americans ages 25 to 34 urging them to save more for retirement.
The awards went to the "Feed the Pig" Web site, podcasts and TV public service announcements.
Also receiving awards were the Web site for the AICPA's 360 Degrees of Financial Literacy program, two of the AICPA's annual reports, and three of its membership-marketing brochures, as well as staff orientation and retention videos.
