The American Institute of CPAs is launching a new series of ads for its "Feed the Pig" financial literacy campaign targeted at adults in the 25-to-34 age group.
The public service announcements, co-produced with the Ad Council, aim to teach young adults how to save money even in today's difficult economic environment. "People in this age group are involved in major life changes," said National CPA Financial Literacy Commission chairman Carl George in a statement. "They're launching careers, buying homes, getting married and having children. All these events involve major expenses, which makes saving difficult, especially in a hard economic time like the one we're now experiencing. But there are simple things they can do, such as paying more attention to how much they spend on discretionary items. Spending within your means is itself a form of saving."
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