Anoowa Inc. has released a Web-based cash-flow management system for its billFLO product that gives small businesses a forward-looking view of their financial health. 

The billFLO cash flow management system automates the gathering of income and expense data. Features include a smartphone application for expense report tracking; the ability to create customized views of finances; integration with accounting systems — including QuickBooks, FreshBooks, and more — and with Google’s Gmail.

“The most consistent thing we heard from our customers was that they wanted to spend less time dealing with tedious accounting processes and more time understanding their business,” said billFLO chief executive Ian Sweeney. “Most small businesses are still manually updating spreadsheets to get a meaningful view of their finances. BillFLO aims to give these companies an automated, easy way to get the information they need to anticipate cash flow issues before they happen, and to make informed decisions.”

BillFLO customers pay a monthly fee — starting at $20 a month — based on how many employees use the system. 

Last November, Anoowa Inc. released its billFLO seller application programming interface for electronic invoicing for accounting system vendors, allowing invoices to be imported automatically into accounting systems.

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