Staffing is one of the biggest concerns facing CPA and IT firms today.And yet, as I shared in the first article in this three-part series on recruiting, very few firms have a written strategic recruiting plan in place. In the previous article (May 1-14, page 24), we explored the importance of identifying your firm's competitive differentiators, defining your open position(s) and developing your recruiting calendar. In this article, we'll explore activities that work when recruiting the best and the brightest to your firm.

But before we delve into recruiting activities, we recommend that you first name one single person in your firm to own your overall recruiting process. While you may have many different people involved in recruiting for different positions, I believe that you should name one person to be responsible for project managing the implementation of your recruiting plan and the various activities we'll explore.

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