Boston (June 17, 2003) -- Heralding its growing clout and record 400 attendees, the Association for Accounting Marketing’s 14th annual conference kicked off last week with networking discussions, a rousing rendition of “Tax Man” from CPA rock band “The Accounting Crows,” and a motivational speaker who challenged attendees to think more creatively.
In her welcome to attendees, outgoing AAM president Leisa Gill noted that marketing experts at a number of CPA firms graced the cover of Practical Accountant magazine this year, and that the group’s materials and members received a great deal of media attention.
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