Tax and accounting software maker ATX has decided to hire a sales force to serve customers who are buying what it says is an increasingly complex product line.
The company, which, like many tax software companies, has historically used direct marketing to reach tax and accounting professionals, will start with about a dozen representatives in its accounts division, says president Glynn Willett. The move is necessary because of the support needed by customers of its Total Integrated Office, which includes tax, accounting and engagement applications.
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