Tax and accounting software maker ATX has decided to hire a sales force to serve customers who are buying what it says is an increasingly complex product line.

The company, which, like many tax software companies, has historically used direct marketing to reach tax and accounting professionals, will start with about a dozen representatives in its accounts division, says president Glynn Willett. The move is necessary because of the support needed by customers of its Total Integrated Office, which includes tax, accounting and engagement applications.

"We will have people in the seats right after the tax season," says Willet. He says that the establishment of the division was dictated by the fact that "when you are selling an accounting product, you need to provide a lot of handholding in order to be successful."

The Total Integrated Office includes the company's Max tax preparation software and research from its sister company Kleinrock. It also includes general ledger and related modules, along with time and billing and practice management applications.

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