New Orleans (Oct. 3, 2002) -- Most organizations never become great because they're satisfied with being good, said best-selling author Jim Collins during a keynote speech at the Financial Planning Association's annual Success Forum conference here.

"The sad truth is that most people wake up at the end of their lives and realize they didn't have a great life because it was all too easy to settle for a good one," Collins said. "Good is the enemy of great."

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