Avalara has acquired UPC code taxability database UPC Matrix Master, which adds in a multi-state, product database that maintains taxability information for more than 10 million products in thousands of tax jurisdictions across the U.S.

The financial details of the purchase were undisclosed, however it help growth in Avalara’s sales tax content and research professionals.

“Until recently, Avalara was primarily known as a technology company that revolutionized and came to dominate the sales tax industry with our cloud-based service model,” said Avalara chief executive Scott McFarlane. “Now we also lead the way with our sales tax content, which means we can touch more businesses in more industries with higher levels of accuracy than anyone. Our end goal, however, is even higher. We are establishing a new standard for breadth and depth of sales tax content domestically and internationally.”

Matrix Master was created by sales and use tax product and information provider Tax Matrix, which remains in business after the product acquisition.

Tax Matrix is engaged by tax teams at companies across America for its suite of services including reverse audits, compliance reviews, audit defense, custom matrix development, nexus studies and voluntary disclosure representation. Tax Matrix is now the preferred provider of these services to Avalara’s growing client base.

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