Attend enough conferences from companies that sell product and you'll get used to a pattern. The conferences, whether user or reseller oriented, are often loaded with product and program announcements that look like they have been saved for an eon.

Naturally, companies want to make a big splash. They want to enthrall their users and invigorate their channels so the enthusiasm carries through the year. But I’ve often felt that many companies make a mistake by loading up on announcements that are released at once, and then there’s little left for the other 364 days.

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