Small businesses outnumber their larger brethren, creating more jobs and about half of the total GDP—and also have the “stinkiest poop,” according to QuickBooks consultant and advisor Joe Woodard, who discussed the history and challenges of working with those clients in a general session Tuesday at the Scaling New Heights conference in San Antonio.

“Scooping the poop of small businesses has defined the pro advisors industry,” Woodard told attendees of the event for QuickBooks ProAdvisors and Intuit Solution Providers June 15-18.

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