Accounting firm BKD LLP has launched a new branding campaign, "experience BKD," which will feature partners and managers in redesigned brochures, a revamped Web site and advertisements.

The new campaign resulted from more than four months of market research, including surveys of clients and BKD personnel, brand workshops and one-on-one interviews. The brand launch will continue through 2009 with the rollout of an e-marketing campaign, internal and external signage and event exhibit materials.

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