Blackbaud Enhances CRM Product

Nonprofit-focused accounting software maker Blackbaud Inc. has enhanced Blackbaud CRM to include new membership features, a simplified user interface accessible on mobile devices, and intuitive duplicate management options.

Blackbaud CRM users can now more easily access key functions via mobile devices and the Web with a redesigned user interface, key feature enhancements, and new role-centers and dashboards tailored to individuals' use.

 Setup and processing have been simplified through the use of a setup wizard, supporting a variety of membership models, including alumni and other dues- and contribution-based memberships, allowing for monthly, annual and lifetime programs.

There are also new features designed to execute and analyze multi-channel appeals more effectively, while enhanced search engine optimization options and content management system improvements were added to enable efficient Web design.

"This latest release of Blackbaud CRM has incorporated significant user feedback in the design of new features to deliver enhancements that help nonprofits save time and more efficiently manage their constituent relationships, so they can spend more time on their missions," said Eric de Jager, Blackbaud's vice president of product management.

For more, visit www.blackbaud.com/crm.

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