Clue them inYou know a great deal about your clients' businesses, but how much do they know about yours? Let's face it - clients can be abysmally ignorant when it comes to accounting and finances. That is, after all, why they hire you. But their ignorance can harm them and, even worse, make your job harder. A self-confident CPA might consider giving his less-educated clients a copy of Robert Low's Accounting and Finance for Small Business Made Easy: Secrets You Wish Your CPA Had Told You. The book was created as a primer for the small business owner with no interest in accounting, promising to demystify the subject, help readers avoid the financial booby traps that can destroy their businesses, and give them the understanding that they need to implement effective financial management. This can enrich a client relationship, assuming, that is, that you are comfortable letting clients see a little of what's behind the curtain - and that you've got more back there that you won't show them.
Price: $19.95. Entrepreneur Press www.entrepreneurpress.com (800) 864-6864
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