by Burt Bierman In my unique position as a client service partner and director of practice development, along with my involvement in the Association of Accounting Marketing, I am able to understand the challenges that partners and marketing professionals face when working together to create a world-class marketing organization.
Many CPAs believe that the responsibility for building world-class marketing falls on the marketing department. This is only half of the the story. Although marketing must bear substantial responsibility, partner support is often the difference between average performance and world-class status.
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