Masayoshi Minato is a reporter for the Kyodo News Service based in Tokyo. He says that in recent months what are called "content funds" are getting a lot of attention in Japan, particularly among movie fans and specifically younger people. These are oft-times called "film funds" or "idol funds," where movie companies offer stock to individual investors for a certain product. Keep in mind that when you deal with the movie business, you are talking about a high-return but high-risk product.

Shochiku Company in Tokyo is now offering Japan's first movie fund for private investors through three securities firms. At the end of last month, it made a public offering to fund the movie "Shinobi" (Heart Under Blade) for release worldwide later on this year. Shinobi is another Japanese word for ninja and obviously we are talking about a samurai movie.

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