The CFP Board Center for Financial Planning announced on Tuesday the launch of its "I Am a CFP Pro" campaign to attract more students - with a special emphasis on women and minority students – to a financial planning career.
According to the CFP Board, there are currently more CFP professionals over the age of 70 than there are under 30, with 20 percent of all professionals nearing retirement age. Furthermore, only 23 percent of current professionals are women, with minority numbers even more scant.
The new campaign will look to dispel popular misconceptions about the field and show a broader range of students the numerous career paths available as a financial planner.
"The reality is that jobs in financial planning come in a variety of flavors, and this campaign offers snapshots of young, diverse CFP professionals from various business models enjoying unique, fulfilling and financially rewarding careers that bring the personal satisfaction of helping others," said Marilyn Mohrman-Gillis, CFP Board executive director, per a statement.
"The financial planner workforce needs to better reflect the population it serves, and this campaign is designed to get careers in financial planning on the radar screens of students and millennials who may not have considered it previously," stated CFP Board CEO Kevin Keller.
The campaign will also be active on social media by utilizing the hashtag "#CFPPro." Current CFP professionals and interested students are invited share their thoughts and stories of the profession by following the campaign on Instagram. The CFP Board has also began to release campaign videos on their YouTube channel.
For more on "I Am a CFP Pro," head to the campaign's site here.
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