A new small business-focused cloud bookkeeping product has been launched by Cheqbook, a Hawaii-based company that offers color-coded alerts and categorization for all entries.

Though the product itself was essentially in production for the past two years, mostly used inside of founder Doug Levin’s CPA firm Levin & Hu CPAs, Cheqbook went through several updates based on user feedback before its recent official launch. He claims it is currently being used by 250 companies, mainly those with $1 million or less in annual sales, and is currently planning marketing strategies and different ways to reach accountants.

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