Regional firm Cherry, Bekaert & Holland LLP launched a new client service program this week that will officially establish a set of service standards.

The program will be known as CPaR, standing for excellence through communications, performance and relationships. Among the service standards are an open-door policy for clients and colleagues, being accountable and keeping promises to clients, and a commitment to maintain the highest degree of honor and honesty at all times. The full set of standards is available on the firm's Web site, www.cbh.com.

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