JUST SAGE-360 FADES. In a company that has seen a number of name changes, Sage Software has been renamed simply as Sage for public consumption, in line with the way the rest of the companies of the Sage Group operate outside of North America.

The new URL is www.sagenorthamerica.com. The new branding strategy of "Just Say Sage," [OK, that's not Sage's phrase] is in line with what the English parent, Sage Group, does in operating units in other countries. There is also a retreat from the Sage 360 marketing program that tried to establish the corporate name in the United States; too quickly in my opinion. At an interview at Sage's Summit Conference, Sue Swenson, CEO of what is now called Sage North America, was asked if the 360 program buried some of the company's product brand names. "It is likely it did," she said. She referred to the 360 program as "in transition." Swenson pointed to programs such as "Intel Inside" as examples of campaigns in which product brands are maintained while another brand is also promoted and suggested that will happen with some Sage products in this country. --------------------------------------------------------------------------------

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