Accounting firms should be leading their clients who are looking for capital into the world of online funding campaigns, according to Xcentric vice president of marketing Roy Keely.

Donation-based modules like Indiegogo, Kickstarter and YouCaring.com are just a few fundraising Web sites that have quickly gained traction in the world of crowdfunding, and Keely believes firms should be paying close attention. "This is something I think CPAs should bring to their clients," he said during his "IT Trends & Their Relevance in Your Firm" workshop at the Thomson Reuters Synergy Users Conference.

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