One year since being given the green light by the American Institute of CPAs, its trio of specialty credentials - the Personal Financial Specialist, the Accredited in Business Valuation and the Certified Information Technology Professional - have made steady, if not spectacular, membership gains, while the committee charged with their progress has deployed a grass-roots strategy to improve their value proposition.

"We had to build them from the bottom up," said Robert Harris, chairman of the AICPA's National Accreditation Commission at the institute's Fall Meeting of Council, here. "And that involved working on the three 'Cs' - community, communications and competency."

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