There’s a lot of discussion among the profession about how to win new business, but what about hanging on to the customers you’ve already got?

It’s easy to assume that a client who’s been a client for a few years will stay a client. And they might. But while you’re out trying to woo away your competitors’ ‘A’ clients, remember, your competitors are trying to do the same.

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access