Deltek, provider of enterprise software and information solutions for professional services firms and government contractors, announced Thursday the acquisition of enterprise software provider Sohnar and its Traffic LIVE solution.

The acquisition adds to Deltek’s portfolio of professional services automation solutions by delivering front-office capabilities for marketing agencies and other project-based companies to manage their businesses and deliver projects and engagements for their customers.

Traffic LIVE, founded in 2003 in London, is an online studio, project and workflow management and resource planning system that assists creative agencies and other professional services firms in managing people and project processes. The system is a cloud-based front-end solution that enables businesses to create estimates and quotes, schedule resources, capture time worked, bill clients, and track tasks.

“Our organization is thrilled to become a part of Deltek,” stated Sohnar founder Tracey Shirtcliff. “For many years, both of our companies have focused on powering the world’s best marketing agencies and thousands of users across the world use our capabilities every day to run their agencies better. With Traffic LIVE part of Deltek, we can build on our shared track record of success to deliver even more powerful solutions to companies that manage projects, jobs, time and tasks – whether they are a client-facing agency or an internal studio.”

According to Deltek, Traffic LIVE will also bolster the software provider’s current solutions by streamlining the modern marketing agency and “turning people into profits” by effectively capturing all time worked on a project so that revenues are maximized and costs minimized.

“Deltek has been committed to the marketing communications space for many years,” stated Mike Corkery, president and CEO of Deltek. “With Traffic LIVE as part of our solution portfolio, we now offer the world’s leading cloud-based project, workflow, and resource management system for the creative industry.  These capabilities integrate directly to our Maconomy ERP system to streamline agencies so they can profit more than ever before. While Traffic LIVE is well-known in the marketing agency space, its innovative capabilities are also a great fit for Deltek’s other project-based customers.  We welcome the Traffic LIVE team to Deltek and look forward to working together as we help our customers continue to profitably drive their businesses forward.”

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