New York (Nov. 20, 2003) —  In order to network successfully, you must have an effective process in place that includes a written plan, marketing directors from two New York-based CPA firms advised attendees at the National Forum for Women in Accounting.

"You have to have a written plan. You have to define your short- and long-term goals," Carol Schrager, marketing director at Friedman Alpren & Green, told attendees during a session this week on sharpening your networking skills. "You can't evaluate whether you're accomplishing what you want to accomplish if you haven't set measurable goals."

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