If there were any doubt about Americans' urgent need for basic financial enlightenment, the economic meltdown that has been taking its heavy toll on Wall Street and Main Street of late should lay it to rest.But today's rocky environment was probably far from the imagination of the legions of CPAs who responded to the American Institute of CPAs' call in 2003, asking if they'd be willing to participate in a sweeping effort to raise Americans' financial literacy quotient.
The goal then, as now, was as sweeping as it is simple: "We want to change Americans' behavior. We want to make a difference in their financial lives," said Cheryl Reynolds, the AICPA's director of communications, who oversees the institute's financial literacy campaign.
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