EY and Adobe announced a new strategic alliance to expand EY’s digital experience and web content services, providing digital transformation programs to the Big Four firm’s clients.

“As the market continues to shift toward the concepts of digital enterprise and experience-led transformation, EY sees this as a key opportunity to team with Adobe to develop a new suite of capabilities and offerings to support our clients in this digital ecosystem,” stated Greg Jenko, principal of Ernst & Young LLP and EY Americas Global Digital and Emerging Technology leader. “The alliance with Adobe further strengthens EY’s ability to provide clients with a complete digital marketing suite for strategy, marketing technology, content management and analytics.”

With this alliance, EY clients can quickly implement large-scale digital services and integrate insights from Adobe Analytics into Adobe Experience Manager to improve customer engagement online and via social and mobile channels.

“We are pleased to be working with such a trusted global brand as EY to help marketers standardize on Adobe Marketing Cloud,” stated Garrett Ilg, senior vice president of global partners and alliances at Adobe. “EY’s leadership and long history with Adobe Analytics will help our joint clients create compelling digital experiences.”

Adobe’s recent strategic partnership with Microsoft to integrate Adobe Marketing Cloud into Microsoft Dynamics follows EY’s 2015 alliance with Microsoft. Additionally, Adobe had an agreement with digital innovation services company NorthPoint Digital, which EY acquired in October 2015.

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