Myths are persistent.

Like the one that suggests drinking orange juice to cure a virus.  Even when we know better, we find comfort in familiar bromides.  The same is true in the area of practice growth, where a multitude of myths prevail.  In each of the five highlighted here, the commonly held view is starkly different from what really works.   Myth No. 1: Opportunity development calls on prospects are best made by a group.  CPAs offer many reasons for making group calls.  Including that one person may hear what the other misses, or that it's hard for an individual to take notes and listen at the same time.  Ridiculous!  Most CPAs I know are perfectly able to talk and write simultaneously!  Often they'll team together to support each other and bolster overall call confidence. However, job #1 in the early stages of the opportunity development cycle is to develop a relationship with a prospective client.  This is best done one-on-one, face-to-face.  If you don't do it then, it's very hard to go back somewhere in the middle of the cycle and establish the relationship that you should have kicked off to begin with. Going in pairs is like having a third person on a first date!

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