Despite its size, Germany-based SAP sometimes toils in relative obscurity in the United States. For instance, many remain unaware that SAP, known primarily for larger enterprise applications like Strategic Enterprise Management, makes a small business accounting software solution - Business One.

"We were at the AICPA tech conference in Vegas last year," recounted Dan Kraus, vice president for SAP Business One at SAP America Inc., "and CPAs actually kept asking us why we were there."

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