A couple of months ago I came across the television and radio commercials of GoodAccountants.com and they got my back up.

What disturbed me was the fact that the ads for this referral service for accounting firms were often negative and derogatory comments were made about the expertise and work of accountants. The underlying pitch was your current accountant is providing inferior, unprofessional service and if you want a really good accountant, contact GoodAccountants.com.

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