Gusto, which provides payroll and HR software, has introduced Gusto for Partners, a newly designed dashboard aimed at helping accountants grow their practices. Gusto calls accountants who use its software to serve multiple clients, “partners.” The company reports that it currently has 3,000 accountant partners.
The new Gusto for Partners features a specially designed central dashboard where accountants can run payroll for all their clients from a single login, as well as onboard new clients. Accountants can also promote their payroll services by sending new clients a customized signup page, white-labeled with their firm’s logo, and invite them to join the Gusto platform. When a client signs up for Gusto payroll through that signup page, the company will automatically show up in the accountant’s central dashboard.
Accountants who join the Gusto for Partners program will get free payroll and HR tools such as employee offer documents and paid time off requests from Gusto for their own firm. They also unlock rewards as they add additional clients to their dashboard and can earn revenue with Gusto.
Gusto for Partners allows CPA firms to offer HR advice through Gusto’s Concierge service. Through this service, firms can give their clients access to certified HR professionals who can help them navigate HR compliance questions in addition to running payroll.
There is no cost for accountant partners to use the new dashboard. To learn more about Gusto for Partners, click here.
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