by Cynthia Harrington

Proponents of “behavioral finance” gained credibility during the recent boom-and-bust cycle. Investors can become irrational and their irrational behavior affects their ability to profit from owning stocks and bonds, say behaviorists. Some advisors have learned to work with clients’ natural tendencies and are making their lives easier as a result.

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access