How Are We Doing?

Web sites -- at least the good ones -- are organic creatures. They grow and change and bubble up with new ideas, discard old ones, and keep visitors excited about coming back on a regular basis.

At Electronic Accountant, we’ve been hard at work for the past few months to bring you a fresh new site that offers tax and accounting professionals the latest news and industry analysis in an easier-to-navigate and read format, while also providing more comprehensive coverage from our sister publications – Accounting Today, Accounting Technology, Practical Accountant and CPA Wealth Provider.

Our most popular feature – the daily newswire – (the only daily newswire for the accounting industry written exclusively by professional journalists) is highlighted on our home page, giving visitors instant access to the latest news, often moments after it happens.

Those who already subscribe to our weekly e-newsletter, Electronic Accountant Week, know that we’ve also added an exciting new "EA Alert" feature which informs subscribers about top breaking news, as it happens. Thousands of subscribers learned about the Andersen indictment via this service, just minutes after it was released by the Justice Department.

Other enhancements include an option to save, e-mail or format for printing any of our newswire items or articles from our publications. And a weekly poll focusing on the profession helps our readers take the pulse of the industry itself.

We’ve added a new "bookstore" section offering reviews of the latest business-related books to hit the market, along with a convenient instant-purchasing link to Amazon.com.

Our widely-praised daily editor columns (A View from the Inside) continue to offer up the funniest, most introspective and searing commentaries from the top editors of all our publications, and are now also easily accessible from the home page.

And each of our publications now has its own sub-site, transforming the printed version to an intuitive online reading experience.

We’re beta-testing new features every week, and expect to roll out new enhancements (and work out a few kinks) in the weeks and months to come.

We’re excited about all the changes so far, but our visitors and subscribers’ opinions are what really count. So in the immortal words of one of New York City’s most colorful mayors, Ed Koch, we’d like to know – "How are we doing?"-Tracey Miller
tracey.miller@amgpubs.com

For reprint and licensing requests for this article, click here.
MORE FROM ACCOUNTING TODAY