My colleague and friend, Bill Carlino (editor-in-chief of Accounting Today) wrote a column recently about low-carbing, in which he cited Krispy Kreme. Now, both Bill and I love Krispy Kreme, and he reflected on what had happened to the company with the advent of the low-carb revolution. Well, I have my own story to tell and it relates a great deal to investors and the stock market.

I have always been a big advocate of not paying attention to tips, no matter from where they emanate and to purchase stock only in companies that I know, like, frequent, buy services or products from, and can easily recommend.

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