Three years after it purchased the consulting unit of Big Four firm PricewaterhouseCoopers for $3.5 billion in cash and stock, IBM Corp. said that it would launch a new supply chain consulting arm specializing in global logistics. The Armonk, N.Y.-based concern has tapped veteran Bob Moffat to head the new unit, which will bundle consulting services, software automation technology and its proprietary global computer logistics. IBM projected supply chain services -- which constitute a $23 billion market, according to IT industry researchers -- as its next new growth area.

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